Head of Growth / Growth Lead

About the role

Abacus School is scaling its international EdTech business and needs a dedicated leader to build and run the Growth function. You will own subscriber acquisition across multiple markets and shape the growth strategy.

Key responsibilities

• Lead the Growth function, managing internal marketing teams, external contractors and the advertising budget.
• Scale high‑performing acquisition channels, cut under‑performers and launch new channels.
• Develop and optimise CRM marketing to nurture leads and maximise lifetime value.
• Plan and execute A/B tests on landing pages, offers, quizzes, lead forms and full sales funnels.
• Design, launch and analyse growth experiments, owning metrics such as CAC, CPL, ROMI and conversion rates.
• Collaborate with Sales to improve funnel efficiency and drive revenue.
• Influence team structure, define KPIs and participate in hiring new specialists.
• Create and execute a comprehensive Growth Roadmap aligned with business objectives.

Required profile

• Proven experience as Head of Growth, Growth Lead or Head of Performance, managing teams of 10‑15 people.
• Track record of handling advertising budgets of $30,000+ per month and scaling B2C marketing.
• Hands‑on performance‑marketing expertise (Meta Ads, Google Ads) and experience building new channels.
• Strong data‑driven mindset with deep understanding of CAC, ROMI, CPL and conversion metrics.
• English (B2+) and Russian fluency, high ownership mentality and results‑orientation.

Required skills

• Meta Ads / Google Ads
• Google Analytics
• Google Sheets
• Looker Studio
• Roistat or similar analytics platforms
• CRM systems and Email & SMS marketing services
• Task‑management tools (Asana, Trello)

What we offer

• 100% remote work within GMT+2 to GMT+5 time zones.
• Direct influence on company strategy and processes.
• Professional development in a fast‑growing international environment.
• Dynamic, supportive, result‑driven team culture.