Lifecycle Marketing Manager

About the role

Renmoney is looking for a hands‑on Lifecycle Marketing Manager to design and scale data‑driven customer journeys across its suite of financial products. You will own end‑to‑end campaign execution, run experiments, and collaborate with product, data and growth teams to boost retention, re‑activation and lifetime value.

Key responsibilities

• Own multi‑channel lifecycle programs (email, push, SMS, WhatsApp, in‑app) from onboarding to win‑back.
• Develop segmentation frameworks and trigger‑based journeys that personalize at scale.
• Build and operate journeys in Customer.io (or similar platforms) including data requirements, QA, frequency caps and governance.
• Run A/B and multivariate experiments to improve conversion, retention, LTV and campaign ROI.
• Measure and report performance using cohort retention, funnel conversion and attribution dashboards.
• Collaborate with Product, Data and Growth to align messaging, data quality and regulatory compliance.
• Write and edit channel‑ready copy, provide briefs to design, and maintain brand tone.
• Maintain operational excellence: naming conventions, event hygiene, deliverability and preference management.

Required profile

• 2+ years of experience in lifecycle, CRM, retention or growth marketing (fintech a plus).
• Hands‑on experience with Customer.io or comparable platforms such as Braze, Iterable or Klaviyo.
• Strong analytical ability to segment data, conduct basic analysis and understand attribution.
• Excellent written English with copywriting and editorial skills.
• Proven project‑management and cross‑functional collaboration capabilities.

Required skills

• Customer.io (or Braze, Iterable, Klaviyo)
• Mixpanel
• PowerBI
• Excel (spreadsheets)
• WhatsApp Business

What we offer

• Remote work from anywhere in the world.
• Performance bonus, paid vacations, day‑offs and a personal development plan.
• Ownership of a core growth lever within a collaborative, data‑driven team.
• Modern marketing technology stack and support from Product, Data and Design.
• Competitive salary and the chance to shape the future of fintech in Nigeria.