Internet Marketing Specialist – Targeted Advertising & Analytics

About the role

We are looking for an Internet Marketing Specialist who will lead and optimise paid‑media campaigns, SEO activities and analytics for our clients. You will work closely with clients and internal teams to build data‑driven advertising strategies.

Key responsibilities

• Define campaign goals, track key metrics (CPA, LTV, CAC, ROI) and report results.
• Set up and manage advertising campaigns in Yandex.Direct, VK Ads, MyTarget and Telegram.
• Develop and maintain SEO strategies, collect semantics, parse keywords and create ad creatives.
• Coordinate tasks for designers, copywriters, SEO specialists and developers.
• Implement analytics tools, test hypotheses, improve funnel efficiency and contribute to overall project development.
• Prepare custom reports using Yandex.Metrica, GA4, Excel, Power BI, Google Data Studio and DataLens.

Required profile

• Excellent written and verbal communication; ability to ask precise questions.
• Strong client‑orientation and responsibility for project outcomes.
• Proactive, cross‑functional mindset and maturity to take initiative.

Required skills

• Yandex.Direct
• VK Ads
• MyTarget
• Telegram advertising platforms
• SEO
• Microsoft Excel
• Google Docs
• Yandex.Metrica
• Google Analytics 4
• Power BI
• Google Data Studio
• DataLens

What we offer

• Salary range: 80 000 – 120 000 RUB per month.
• Full‑time employment with flexible schedule.
• Hybrid work model – office in Saint Petersburg (near Electrosila metro) and remote options.
• Comfortable workstation equipped with a 22‑inch iMac.
• Opportunities for professional development and knowledge sharing.